This is my final pitch mockup of a live brief for an exisiting client called VCCP who are an advertising agency in London, where it was a group effort to create a campaign on how to encourage teenagers from 16-21 to use Art Tagger UK, which is a site where you can tag artworks by examining them and say what you see.

This was our second idea which was teachers set Tagger as homework which in turn, helps to encourage students to be engaged and active in Art Tagger and the idea was to add a comment box below artworks, which provides users to be open and honest about other's works and how their suggestions can improve creators to create more appealing artworks.

This is the storyboard for the video for the final pitch, which essentially depicts what each scene opens with, the sequence for each scene, etc. The idea behind this was about tagging can be a way of relieving stress as it doesn't ask for anything complicated other than tagging which anyone can easily do.

Lastly, we ended our pitch with a 90 second video that showcases our idea of tagging artworks to be a way of relieving stress and in it, it's layed out from our storyboard and the overall purpose of this video was that it shows the audience that tagging artworks can be relaxing and soothing as it requires nothing more than just tagging artworks.